This entry was posted in Mobile on .
While the use of mobile devices is always growing, certain risks come with it. Smartphones advance us in plenty of ways. They connect with other devices or messages, but even with powerful technology it still deals with hacking and malware.
Whether for professional or personal reasons, mobile security is extremely important. Considering the type of information stored on a smartphone or tablet, the need to keep it safe is crucial. To help with this, we’ve put together a few tips to help prevent
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Retail businesses are always busy – especially in the run up to holidays – and with Christmas around the corner, it’s time to think about how you can make your retail business run smoother during your busiest times. A great way to do this is by outsourcing your help desk. Whilst you might think that this might not make a big difference, you’d be surprised.
Outsourcing your help desk can help your retail business like this:
Increases productivity
Having staff manning your help
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The internet has established a wide variety of communication methods throughout the world, allowing people to connect with the touch of a button. In the earliest days of the net, this was often limited to an email. As things grew more advanced, pictures, texts and video could be sent. Nowadays, the same can be accomplished in a fraction of seconds, allowing for both creative and technical media to be a natural part of the online world.
Video especially has a significant role in the internet’s
This entry was posted in Ecommerce on .
Improving the customer experience is a big part of retaining a loyal consumer base. Profits come from happy individuals, so streamlining their ability to purchase a service or product is critical to the success of many companies. This is defined as an omni-channel by businesses, another way of saying effective sales methods and connectivity between those methods. For example, if a customer bought an item via online shop and their experience was positive (ease of purchase, fast shipping),
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So, what is analytics, and what does it have to do with your company?
Analytics is the systematic analysis of data or statistics – known as content analysis and big data analysis. The data you already have is analyzed to show patterns or trends, customer preferences and other useful information. Basically, analytics take an asset you already have but do nothing with, and turn it into a tool to help your business and your profits grow.
SMBs often fall into the trap of believing that they’re
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Every business has an online presence and a large part of that presence lies in digital marketing strategies. One of the main ways to reach customers and potential consumers is by email, and here is where today’s retailers often encounter problems. To make a sale, your marketing email has to reach the customer; it needs to have a high deliverability rate. Your deliverability rate is not the same as your delivered rate. Your delivered rate simply means that your email hasn’t had a
This entry was posted in Ecommerce on .
Marketing campaigns can be a major part of a successful business. Thanks to the internet, reaching people through these campaigns is much easier, giving companies diverse options when figuring out clever advertisements. One of these options relates to email campaigns, which as the name implies, centers around generating interest through email.
However, it’s not enough to simply send thousands of people an email about a potential sale or new product. The reader must not only open and read
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Ever since the emergence of smartphones, we’ve seen the power and potential of technology. Not just tech owned by a niche market or those that can afford expensive hardware, smartphones can be found in the pockets of just about every American old enough to use one. With such potential, you may be hard pressed to think something else might have as much common use as a smartphone, but that day may be approaching.
Wearables have the potential to make a huge step forward in interactive technology,
This entry was posted in Big Data on .
If there’s one thing any retail centric business wants to have, it’s an abundance of customers. The lifeblood of any sales focused company, customers keep your profits strong and keeping them happy is important. Ranging from purchasing habits, credit card information, what they buy (especially if you offer online sales), etc., retail businesses keep track of a lot of confidential customer information. Any good retail company tracks and protects this data, some utilizing an MSP (managed
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Several years ago, cloud computing was a fairly new technology that provided companies with a plethora of benefits, but many companies were skeptical. Now, companies integrate cloud computing so much into their everyday tasks that it’s become known as just “computing.” There are still some companies that have not yet transitioned to cloud computing. In case you are one of those companies, take a look at some of the top ways that cloud computing is helping companies decrease
