Every business has an online presence and a large part of that presence lies in digital marketing strategies. One of the main ways to reach customers and potential consumers is by email, and here is where today’s retailers often encounter problems. To make a sale, your marketing email has to reach the customer; it needs to have a high deliverability rate. Your deliverability rate is not the same as your delivered rate. Your delivered rate simply means that your email hasn’t had a Read more. . .

Ever since the emergence of smartphones, we’ve seen the power and potential of technology. Not just tech owned by a niche market or those that can afford expensive hardware, smartphones can be found in the pockets of just about every American old enough to use one. With such potential, you may be hard pressed to think something else might have as much common use as a smartphone, but that day may be approaching.

Wearables have the potential to make a huge step forward in interactive technology, Read more. . .

In the business, outsourcing can have a lot of positive and negative side effects. It’s generally used as a method to cut costs by reducing stress on infrastructure, whatever that entails. Sometimes its outsourcing to a service provider like cloud computing for running a single program on multiple computers, and sometimes it’s a department. Read more. . .