7 Benefits of Outsourcing your IT Project Management


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There are many benefits to outsourcing project management

In the business, outsourcing can have a lot of positive and negative side effects. It’s generally used as a method to cut costs by reducing stress on infrastructure, whatever that entails. Sometimes its outsourcing to a service provider like cloud computing for running a single program on multiple computers, and sometimes it’s a department. Read more. . .

How to Stay Safe while Shopping Online


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E-commerce. Shopping cart with cardboard boxes on laptop.

 

With so many digital devices readily available to us, we have become accustomed to shopping online. Online shopping is fun, but if something goes wrong it can really spoil your mood and ruin your bank balance. If you are a frequent online shopper, then you must be aware of the pop-up and banner ads that keep coming to your web page unexpectedly. These disturbances are mostly caused by hackers who run after your money and leave you with empty pockets or huge shopping bills.

Here are some Read more. . .

5 Ecommerce Best Practices For Small Businesses


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ecommerce best practices for small businesses

If you’re in e-commerce, you don’t need me to tell you that you’re swimming with a shark. Amazon’s domination of the e-commerce space, partly brought about by its tendency to eat or kill smaller ‘fish,’ has led to it becoming a byword for an online leviathan. Amazon isn’t the only big fish in the e-commerce pond,though. It can be hard to compete with companies that are so big they can afford to take a loss to gain market control by undercutting you, or to go toe-to-toe for customers Read more. . .

How to Boost In-Store Shopping With the Web


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consumers purchase more in store with the help of internet based marketing

In today’s modern world, the internet has left only a handful of areas untouched. With its rapid multiplication, internet technology is taking over businesses, educational institutes, the entertainment and health sectors to name a few. It has become an indispensable part of everyday life.

For example, the retail sector has developed exponentially through the use of the internet to provide its services and products in an effective manner to their consumers. The internet has also negated Read more. . .

Big Data in the Retail Industry


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Retailers have always managed to access consumer data through transactions and surveys. But with the advent of social media, it’s possible for retailers to predict consumer behavior, allowing them to focus more on the right product for the right consumer in the right location. This is possible due to Big Data, a technology which uses simple user data such as user transactions, purchase history, browsing history, social media platforms activity, demographic data, enterprise Read more. . .

Mobile E-commerce Sales On the Rise


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With smartphone and tablet ownership on the rise and the need to always be “connected”, mobile now accounts for over 40% of online retail sales. That’s according a research report from November 2014 to January 2015 published IMRG Capgemini, the UK’s industry association for online retail.

With greater dependence on smartphones by consumers, comes even greater confidence in the purchasing power these handheld devices provide. In fact over 25% of mobile sales in Q3 of 2014 were made Read more. . .

Twitter Expands Advertising Reach


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If your business is online, chances are you’ve already invested some of your cold hard cash in online advertising. And, that can be a great way to get new leads, especially on the social networks where consumers are hanging out. One of the newest networks to the advertising game, Twitter, has over 284 million active users.

In some ways advertising on Twitter is a refreshing break from the constant algorithm changes on other social platforms such as Facebook, and presents less of a learning curve Read more. . .