Marketing campaigns can be a major part of a successful business. Thanks to the internet, reaching people through these campaigns is much easier, giving companies diverse options when figuring out clever advertisements. One of these options relates to email campaigns, which as the name implies, centers around generating interest through email.

However, it’s not enough to simply send thousands of people an email about a potential sale or new product. The reader must not only open and read the message, but feel compelled to click containing links. Since those links lead to possible sales or increased web traffic, utilizing a successful strategy is key.

There’s a whole host of things to do right when creating an email campaign. For one, you want to pinpoint your target audience and create messages most relevant to them. Finding these demographics can be done with analytics or AdSense, so start there. Once you focus on the proper audience, you can start generating clear, concise emails to send.

But building an email campaign also requires an email list. If you offer online vending services, ask users if they’d like to join your mail list, and offer them incentives to do so. Offer discounts only through email, or highlight that they’ll be the first to hear about new products or specials. Never demand or spam users with request to join an email list, it should always be requested. People deal with junk mail all the time, and won’t take well to feeling spammed or harassed into using a service. Finally, always offer an easy way to opt out of your mail list, which helps put users at ease.

As for generating clicks, you want to create interesting, focused, engaging messages. The beginning of the message should grab the reader’s attention instantly. This is a lot easier if you make images a part of your campaign. Be it an artistic shot, photo of an item to be sold, people looking happy, or anything relevant to your company, images are instantly more interesting than words in this context.

From the formation of the email, always try to funnel the goal into making a sale or strengthening relations with your consumer base. They should not only recognize your brand, but trust it. Also be sure to have proper length to the email. If you send frequent messages, make them short and to the point. If they’re once every week, list only the important interesting bits while keeping it informative.

Some final tips we’ll suggest is to also be personable and honest.  When marketing to a consumer, transparency guarantees the best relationship between your business and your customer. We all want to connect, so barring an email that is pure information, combining an effective, interpersonal touch will go a long way.

There are many more strategies to create successful click-throughs, but these basic ideas are the foundation to any campaign. Employ them well, and you’ll have a loyal reader list in no time.