A blog might conjure thoughts of random people sharing anecdotes about their favorite cat picture. But in fact, a blog is an invaluable resource for everyone, especially companies. That’s because the online world is dominated by social media and the need to provide a near-constant drip feed of content. In the professional world, this could mean anything: from news about the business, special deals, product releases, and more.
There are plenty of benefits to having a blog, and we’ll go over some of the key ones here.
Outreach
A blog isn’t just a chance for you to share tidbits about the inner workings of your company. It also provides an invaluable channel to you and the reader. In other words, it’s an indirect way to interact with your client base, whatever that is. This personal touch is often appreciated by most, who prefer interesting stories versus the “cold corporate entity” outlook.
SEO Generated Traffic
Taming the SEO beast is an effort in itself, but one worth doing. This is because proper SEO can generate enormous amounts of organic traffic, which, usually, leads to higher click-through rates and potential sales.
And how does one dive into the SEO realm? With blogging, of course. While blogs aren’t the only way to approach SEO, they’re a valuable path to doing so. It’s a great way to improve your company website rank, and, given a partnership with AdSense, generate potential side revenue.
Brand Strength
When competing with thousands of other companies, brand strength is everything. How then will you further cement yourself as an industry standard when fighting for so much online space?
A blog can’t guarantee you’ll be the number one choice for your business type, but it’s an excellent way to further establish your identity in the online realm. Readers will regard you as a valuable resource, and by extension, recognize what you can offer. That’s the difference between a lost sale and a made one.
Sharing
Again, social media plays an integral role in the success (or failure) of a company. Creating blogs grants opportunities to share this content from similar resources, fans, or media campaigns. While it’s great to foster traffic from your own website, having exterior clicks gained through third parties is even better. That’s because it’s traffic you didn’t have to work for and, essentially, leads to free clicks.
So, to summarize, blogs offer you a wealth of benefits, including:
- SEO optimization and transmission of shared content
- Organic growth and better website ranking
- Opportunity to strengthen the brand and establish your business as an industry leader
- Foster poster relationships with readers and build a better sense of community
Blogs are not resource-intensive and virtually anyone can create them. As far as cost-effectiveness goes, it’s up there. Better yet, you gain so much by simply establishing a reliable resource that readers can check out. If your company manages any kind of online content but lacks a blog, it’s high time to consider utilizing one.